OneLiner® Lip Liner

Original Price$15.00 Sale Price$15.00
4.8
Rated 4.8 out of 5 stars
269 Reviews
1.14 g / 0.04 oz

A creamy, high-pigment, non-drying matte liner for lips, eyes, and cheeks to create infinite looks.

Shade

A creamy, high-pigment, non-drying matte liner for lips, eyes, and cheeks to create infinite looks.

OneLiner® Lip Liner

Work of Art

Register to receive an email when this item becomes available.

Your email will be used only for this availability alert.

Free Shipping $30+ • Free Returns

  • 😘Creamy Liner
  • 👄Matte Finish
  • 💧Hydrating
  • 🌸Vegan
  • 🫧Fragrance-Free
  • 😳Sensitive Skin Safe

Tell Me More

Made with good-for-you moisturizing ingredients like shea butter and marula oil, these pencils glide on without tugging or dragging, and are super blendable.

Use it as a lip liner to contour lips, an eyeliner to define eyes, or a blush to add a pinch of color to cheeks or to add some fun freckles!

Ingredients

Ingredient List: Hydrogenated Jojoba Oil, Mica, Caprylic/Capric Triglyceride, Hydrogenated Vegetable Oil, Simmondsia Chinensis (Jojoba) Seed Oil, Butyrospermum Parkii (Shea) Butter, Canola Oil/Canola/Huile de colza, Sclerocarya Birrea Seed Oil, Euphorbia Cerifera (Candelilla) Wax/Candelilla Cera/Cire de candelilla, Glyceryl Caprylate, Copernicia Cerifera (Carnauba) Wax/Cera Carnauba/Cire de carnauba, Tocopherol, Helianthus Annuus (Sunflower) Seed Oil, Ascorbyl Palmitate, May Contain (+/-): Iron Oxides (CI 77491, CI 77492, CI 77499), Titanium Dioxide (CI 77891), Manganese Violet (CI 77742), Red 40 Lake (CI 16035).

Dermatologist Approved, Clinically Tested, Hypoallergenic, Non-irritating.

Fragrance Free, Essential Oil Free, Gluten Free, Silicone Free, Alcohol-Free, Vegan, Cruelty-Free.


The list of ingredients may change from time to time. Please refer to the product packaging for the most up-to-date information.

How to Use

The only rule is, there are no rules! Swipe on lips, eyes, cheeks, or anywhere else on the face.

Pro Tip: Dot shade DRAW ME all over nose and cheeks for a faux freckle effect!

View full details
OneLiner® Lip Liner
Work of Art

OneLiner® Lip Liner

Work of Art

Register to receive an email when this item becomes available.

Your email will be used only for this availability alert.

ICYMI 🤭 Oneliner won a 2024 Allure Readers’ Choice award winner, voted by 600K people!

F.A.Q.

We love multi-purpose products so we designed (+ safety tested) OneLiner for all use all over! Some ideas: use as a lip liner to contour lips, as an eyeliner to define eyes, as a blush to add a pinch of color to cheeks, or dot all over for fun freckles!
You can find your best shade match by taking our shade match quiz. Click on the button in the top right of the screen labeled "Find My Shade".
Yes, OneLiner Multi-Liner is formulated without animal byproducts, and never tested on animals. ALL Tower 28 products are vegan & cruelty-free.
Yes! Oneliner is ophthalmologist-tested, and safe for contact lens wearers and around the eye area.

Reviews

4.8
Rated 4.8 out of 5 stars
Based on 269 reviews
97%would recommend these products
Slide 1 selected
Reviews Summary
Customers say this lip liner glides on smoothly with a creamy texture that blends beautifully. The color range offers flattering, natural-looking shades that work for various skin tones, from pale to medium complexions. Many appreciate its versatility—using it on lips, eyes, and cheeks. Common feedback highlights the smooth application and blendability, though some note it requires sharpening and may fade within a few hours. A few mention the color appears different than expected or feels subtle. Overall, customers praise the quality and find it an everyday staple, with many repurchasing.
269 reviews
  • KJ
    Kyla J.
    Verified Buyer
    Reviewing
    OneLiner® Lip Liner
    I recommend this product
    Skin Tone Medium
    What Did You Like About This Product? Color, Finish
    Would You Recommend This Product? Yes
    Rated 5 out of 5 stars
    2 weeks ago
    So pretty

    Shade is beautiful & moisturising

  • K
    Kelsey
    Reviewing
    OneLiner® Lip Liner
    I recommend this product
    Rated 5 out of 5 stars
    3 months ago
    5 Stars

    I love this all in one. I can keep it a pocket or small bag and use as light eyeshadow, blush and lip color. Texture is light and easy to blend out.

  • ML
    Michelle L.
    Verified Buyer
    Reviewing
    OneLiner® Lip Liner
    I recommend this product
    Skin Tone Light
    What Did You Like About This Product? Color, Finish, Easy To Blend, Staying Power, Did Not Irritate My Skin
    Would You Recommend This Product? Yes
    Rated 5 out of 5 stars
    3 months ago
    Everyday liner

    Love how this liner can be used daily, the color “Fill Me In” has a nude tone that gives you an extra color pop without being too loud, if you’re looking for a natural look.

  • MF
    Michelle F.
    Verified Buyer
    Reviewing
    OneLiner® Lip Liner
    I recommend this product
    Skin Tone Light
    What Did You Like About This Product? Color
    Would You Recommend This Product? Yes
    Rated 5 out of 5 stars
    3 months ago
    Fabulous

    Fabulous lip liner, love the colors, nice coverage. Beautiful

  • MJ
    Mya J.
    Verified Buyer
    Reviewing
    OneLiner® Lip Liner
    I recommend this product
    Skin Tone Light
    What Did You Like About This Product? Color, Finish, Easy To Blend, Did Not Irritate My Skin
    Would You Recommend This Product? Yes
    Rated 4 out of 5 stars
    3 months ago
    LOVE IT

    This is my new favorite lip liner, I love it SO MUCH. The color is gorgeous and works great in lip combos. The only negative thing is it doesn't stay for very long, but honestly, it's very worth it

[shared] [shared]
On Sale

SOS Stressed Skin Mini Starter Gift Set

[shared] [shared]
Save $8

JELL-O® X TOWER 28 Lip Jelly Lip Gloss Gift Set

[shared] [shared]
Save $12

JELL-O® X TOWER 28 Lil’ Pudding Mini LipSoftie Gift Set

[0.5c big bear] [1n big sur] [1.5O blythe] [2c carlsbad] [2p catalina] [3p coachella] [3w coronado] [4c crystal cove] [5w del mar] [6p encinitas] [7c glamis] [9O huntington] [9w indio] [8n joshua tree] [11w la jolla] [11o la quinta] [10p laguna] [12n malibu] [12.5n mojave] [12w montecito] [12o napa] [12.5p newport] [13p oceanside] [14w ojai] [14.5r palm springs] [16p palos verdes] [15w rancho mirage] [14.5n redondo] [18w san clemente] [17r santa ynez] [19n sequoia] [19.5o tahoe] [20n ventura] [20w victorville] [20o yuma] [20r zzyzx] [2c carlsbad]
New

Swipe Serum Foundation

0.5C Big Bear
[Chill Heat] [Bitter Sweet] [Only Choice] [Static Flow] [Act Natural] [Static Flow]
New

ShineOn Plumping Lip Jelly

Plumping without Irritation

Chill Heat
Swipe Serum Concealer® Tower 28 Beauty Swipe Serum Concealer in the shade 1.0 BH, shown with the tube standing upright next to the open applicator wand to reveal the product. [1.0 BH] Swipe Serum Concealer® Tower 28 Beauty Swipe Serum Concealer in the shade 2.0 BU, shown with the tube standing upright next to the open applicator wand to reveal the product. [2.0 BU] Tower 28 Beauty Swipe Serum Concealer in the shade 3.0 CC, shown with the tube standing upright next to the open applicator wand to reveal the product. [3.0 CC] Tower 28 Beauty Swipe Serum Concealer in the shade 4.0 DTLA, shown with the tube standing upright next to the open applicator wand to reveal the product. [4.0 DTLA] Tower 28 Beauty Swipe Serum Concealer in the shade 5.0 EP, shown with the tube standing upright next to the open applicator wand to reveal the product. [5.0 EP] Swipe Serum Concealer® Tower 28 Beauty Swipe Serum Concealer in the shade 6.0 IE, shown with the tube standing upright next to the open applicator wand to reveal the product. [6.0 IE] Tower 28 Beauty Swipe Serum Concealer in the shade 7.0 KTOWN, shown with the tube standing upright next to the open applicator wand to reveal the product. [7.0 KTOWN] Swipe Serum Concealer® Tower 28 Beauty Swipe Serum Concealer in the shade 8.0 LBC, shown with the tube standing upright next to the open applicator wand to display the product. [8.0 LBC] Tower 28 Beauty Swipe Serum Concealer in the shade 9.0 MDR, shown with the tube standing upright next to the open applicator wand to reveal the product. [9.0 MDR] Swipe Serum Concealer® Tower 28 Beauty Swipe Serum Concealer in shade 10.0 NOHO, with the tube standing upright next to the open applicator wand, revealing the product. [10.0 NOHO] Tower 28 Beauty Swipe Serum Concealer in the shade 11.0 OC, shown with the tube standing upright next to the open applicator wand to reveal the product. [11.0 OC] Tower 28 Beauty Swipe Serum Concealer in the shade 12.0 PALI, shown with the tube standing upright next to the open applicator wand to reveal the product. [12.0 PALI] Swipe Serum Concealer® [13.0 PLAYA] Tower 28 Beauty Swipe Serum Concealer in the shade 14.0 PV, shown with the tube standing upright next to the open applicator wand to reveal the product. [14.0 PV] Swipe Serum Concealer® Tower 28 Beauty Swipe Serum Concealer in the shade 15.0 SAMO, shown with the tube standing upright next to the open applicator wand to reveal the product. [15.0 SAMO] Tower 28 Beauty Swipe Serum Concealer in the shade 16.0 SB, shown with the tube standing upright next to the open applicator wand to reveal the product. [16.0 SB] Tower 28 Beauty Swipe Serum Concealer in the shade 17.0 SD, shown with the tube standing upright next to the open applicator wand to reveal the product. [17.0 SD] Tower 28 Beauty Swipe Serum Concealer in the shade 18.0 SGV, shown with the tube standing upright next to the open applicator wand to reveal the product. [18.0 SGV] Tower 28 Beauty Swipe Serum Concealer in the shade 19.0 WEHO, shown with the tube standing upright next to the open applicator wand to reveal the product. [19.0 WEHO] Swipe Serum Concealer® Tower 28 Beauty Swipe Serum Concealer in the shade 20.0 WLA, shown with the tube standing upright next to the open applicator wand to reveal the product. [20.0 WLA] Swipe Serum Concealer®

Swipe Serum Concealer®

All-Over Hydrating Concealer

0.5 ALTA
SOS Rescue Spray Tower 28 Beauty SOS Rescue Spray in Refill size. [Refill] Tower 28 Beauty SOS Rescue Spray in 1oz. [1oz] [Shared]
Product badge Product badge Product badge
TikTok Viral

SOS Rescue Spray

The Original Hypochlorous Acid Spray

Standard
Tower 28 Beauty's SOS FaceGuard SPF 30. [Shared: SOS FaceGuard SPF 30] SOS FaceGuard™ SPF 30 Sunscreen PA+++ A person smiles while holding up a bottle of Tower 28 Beauty's SOS FaceGuard SPF 30. A swatch of the product is visible on their cheek.  [Shared: SOS FaceGuard SPF 30]
Product badge Product badge Product badge

SOS FaceGuard™ SPF 30 Sunscreen PA+++

Mineral Sunscreen

Standard
Tower 28's Everyday Base-ics Set includes SunnyDays™ SPF 30 provides light-medium buildable coverage and UV protection, as well as Swipe Serum Concealer covers dark circles, redness, and blemishes with a skin-like natural finish. [Shared] Everyday Base-ics Set
Save $6

Everyday Base-ics Set

Choose Your Shades ($56 Value)

SOS Rescue + Relief Body Wash Treatment [Shared] SOS Rescue + Relief Body Wash Treatment
Product badge Product badge Product badge
New

SOS Rescue + Relief Body Wash Treatment

Powered by Sodium Hypochlorite